The Assistant Store Manager is responsible for the overall store management by efficiently leading a team and ensure smooth operations to optimize sales and deliver outstanding customer service. Be an ambassador of Sephora and embrace working in a fast paced environment.
Responsibilities:(1) People Management
Recruit & Retention
Involved in the recruitment of store team together with HR departmentMaintain employee turnover and absenteeismTrain and Develop
Ensure all new joiners are well-trained and integrated into the environment
Work with the Store Manager on training plans and objectives for the store team
Coordinate training schedules and follow up with the Store Manager
Develop the Store team individual career pathPerformance Management
Work with the Store Manager on individual and store objectives / KPIs
Conduct annual, half yearly and quarterly individual performance review with the Store team
Provide constructive feedback and constantly provide coaching to the team for improvement
Propose internal promotions and transfers when necessary
Organize and AnimateConduct the Store team briefing every shift
Plan a well-organized store roster according to daily traffic and sales trend, optimizing the team resources
Ensure that the team’s grooming and behavior are according to the store’s SOPWork with the Store Manager on any disciplinary issue
Demonstrate the Sephora DNA to inspire and motivate the team
Create a positive and exciting environment with great team spirit
(2) Sales Management
Drive SalesResponsible for daily store operations, achieving store sales and profitability and ensuring every customer receives great service experience
Set and communicate the KPIs to the team during the daily briefing
Communicate to the team on hourly sales achievements and take prompt action to achieve final goal when necessary
Communicate and ensure that the team is aware of all the brand promotions mechanics and incentives
Ensure that complimentary gift wrapping services are introduced, key product launches and initiatives are fully supported
Be operationally hands-on, working with the team on the sales floor to achieve KPIs set
Optimize Store ProfitabilityKeep abreast of direct competitors' promotional activities and propose action plan to the Store Manager
Analyze the sales, KPIs, store’s activity and propose action plan on a weekly and monthly basisParticipate in cost management control
Customer ServiceBuild and nurture a strong relationship with loyal customers
Constantly focus on new members recruitment (CRM) to achieve the KPIs set
Coordinate with HQ CRM team to ensure smooth implementation of Sephora’s CRM operations and policie
Manage and resolve any customer’s feedback
Ensure that the every team member is trained on Mystery Shopper standard and the standard is practised consistently
MerchandisingEnsure that the store is in good condition i.e. shelves are replenished, fixtures are clean, testers and prices are present in good condition
Ensure that the merchandising guidelines and planograms are followed according to the Merchandising Book and requirementsStock Management
Monitor the stock inventory process to minimize shrinkage and accuracy in stock management; stock room is according to Sephora’s guidelines and standards
Liaise with Supply Chain team on any stock issue
Cash & Till Management
Train staff and enforce Sephora’s cash handling and shortage prevention procedures
Ensure that store funds and deposits are maintained in accordance with Sephora’s policies
(3) Others
Ensure communication within Weekly Action Box is disseminated to the team and required actions are implemented and follow through
Ensure store compliance with Sephora's audit processes and requirementsAny other ad hoc duties assigned
We would love to hear from you if you are someone with…
6 years’ experience in store operations or sales management of which 3 years in leading and developing a team
Experience in retail, FMCG or hospitality industry is preferred
ood analytical skills with an eye for detail
Proven leadership skills
Strong interpersonal communication skills
Service oriented with great passion for retail industry
Proficient in MS Office
